A market research report conducted on behalf of Curovia (data on file) underlined that lower-income populations face structural barriers to health and wellbeing, which are particularly acute among South Asian and other ethnic minority groups living in deprived urban areas such as East London, Bradford, Birmingham, and parts of Leicester. According to the report:
“Low digital literacy, and time poverty due to shift work or multiple jobs compound the difficulties experienced by individuals in low-income households. These populations are disproportionately impacted by conditions such as diabetes, cardiovascular disease, and mental health challenges”
This is reinforced by frontline clinician perspectives. For instance:
Reference: NHS England. Core20PLUS5 – An approach to reducing health inequalities.
know More