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Content and Materials

Co-created resources that reflect culture, language, and lived experience
Curovia provides tailored content and health communication materials designed to be easily understood and resonate with underserved communities (CORE20 PLUS5). We help ensure that every leaflet, video, website, or chatbot speaks not only the right language, but also the right message, tone, and cultural context.
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Ready-to-Use or Bespoke Content

Whether you need culturally appropriate materials to support a service launch, public health campaign, or research project, we offer two key approaches:
  • Generalised materials grounded in cultural and linguistic relevance for South Asian audiences
  • Easy-to-understand formats aligned with NHS accessibility and literacy guidance
  • Culturally adapted for beliefs, health behaviours, food customs, and family dynamics
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Co-Creation Through PPIE

For services seeking deeper engagement and trust, we facilitate a full co-creation process:

  • Community consultation and ideation through PPIE meetings
  • Concept testing and feedback with community members
  • Iterative development of materials, ensuring accuracy, accessibility, and cultural fit
  • Formats include:
  • Digital content (web, apps, chat interfaces)
  • Video scripts and storyboards
  • Animated videos
  • Printed leaflets and posters
  • Audio messages or WhatsApp templates
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Why It Matters

  • Low health literacy and digital exclusion
  • Confusion around NHS processes and terminology
  • Mistrust or misinterpretation of generic materials
By creating content with (not just for) communities, we help ensure that messaging is meaningful, respectful, and effective.
Good materials don’t just inform – they include, empower, and reflect the people they’re meant to serve.
What materials do you need?